There are many examples of firms incorporating sports into their business plans; some thing this article will discuss.
One of the largest goals for a corporation is for it to end up being a household name. If a brand is well known by the vast majority of a population then their marketing sector have done an extraordinary job. A viable solution to try and attain this to sponsor some kind of sports team or organisation, a decision that would have been accepted by the Telecom Italia board. The business plan to support a complete soccer division, which the telecoms business did, is not a little decision and would cost a considerable range, however the payback from it's immeasurable. As they sponsor one of the perfect football leagues in the world, the brand name is today known by every single soccer fan, of which there are a tremendous range. The unique business idea to sponsor a league needs a big amount of funding and influence, as the soccer governing body would not allow their division to be connected with a little or little-known business.
A really exciting and daring business move is to take over a whole sporting organisation. A very profitable business idea that few businesses have attempted is to purchase out a football team and rename and rebrand it, as it provides the company with extra revenue. The Red Bull board have decided to make this move on multiple occasions. The beverage brand has taken over an F1 team and likewise a few football sides. The strategy works very well for the brand since they are an energy drink, so it complements their total market position and stance, therefore supplying them with further marketing. What likewise helps is that the business image of the company is of two bulls, which makes for a really excellent sports logo as well, although many die-hard fans may not be as well happy that their sports teams has been altered so dramatically.
The most common partnership between an organisation and a sporting organisation, particularly in football is for basic sponsorship deals. Whilst there are so many ways for a company to sponsor a team or player, the most recognisable is being the primary sponsor of the shirt. Shirt sponsorships are so renowned and feasible that it's even a viable small business idea, although for smaller less well-known teams. Sometimes a certain football team will become synonymous with a brand because of a long term and famous sponsorship, this is something that the Pirelli board achieved when partnered up with an Italian team side. There are loads of soccer tops that have been enhanced by a sponsorship deal and it has ended up being somewhat of a fashion trend to purchase retro football tops, most of which are famous both because of the style but also the sponsorship on the front.